Kara Major, the emerging singer-songwriter from Hollywood, FL, has made a strong impression with her latest single, “Win,” paired with a visually captivating music video. The track highlights themes of self-confidence, perseverance, and strength, blending her dynamic vocals with electronic rhythms. With lyrics such as “Our highest selves are always calling. It’s important we pick up! Self love rescues. Self love WINS,” Kara Major aims to motivate her listeners to face challenges and focus on personal growth. This release marks an important milestone in her career, as she continues to demonstrate her skill in merging genuine storytelling with energetic EDM sounds.
In the production of “Win,” Kara Major drew inspiration from an unexpected source: a reel of Jenifer Lewis’s interview on The Breakfast Club that came across her Instagram feed. Lewis’s words about her struggles with depression resonated deeply with Kara Major and arrived at just the right time only a day after she had conceptualized the track. Already having the chorus and the ending of the song in mind, Kara Major incorporated Lewis’s sentiments into the song’s intro, making slight alterations to fit seamlessly. This influence became a crucial element in the song, perfectly complementing its message of overcoming adversity.
Kara Major’s creative process for “Win” unfolded quickly and smoothly, with the track being completed in just a few hours. She attributes this efficiency to the great flow she shares with her producer, who brought his own creative touches to the project. One pivotal moment in the studio was the addition of the whispered “drums” throughout the track, an idea suggested by her producer that added a unique layer of character to the song. The synergy between Kara Major and her producer ensured that “Win” would stand out as a bold and dynamic anthem.
For the music video of “Win,” Kara Major wanted to visually capture the emotions surrounding depression and self-rescue. The video begins with Kara Major being held captive by shadowy figures, a metaphor for the emotional isolation often associated with depression. As the video progresses, Kara Major uses a phone as a symbol of a call to self-help and personal growth, reinforcing the song’s theme of reclaiming one’s strength. Through these visuals, Kara Major portrays the journey of rescuing oneself through self-love and care, bringing to life the powerful message that lies at the heart of her latest release.