Jack Osbourne has stepped forward to address the growing backlash surrounding the family’s decision to introduce an AI-powered interactive avatar of his father, the legendary Ozzy Osbourne. The announcement, made at the Licensing Expo in Las Vegas, sparked immediate skepticism among fans of the former Black Sabbath frontman, with many labeling the digital recreation as ghoulish.

Speaking on his YouTube channel, Jack sought to clarify the nature of the project, which is being developed in collaboration with the technology firm Hyperreal. “Here’s the thing, it’s gonna be so tasteful what we’re doing. It’s not gonna be fucking lame,” he stated, emphasizing that the project is far more sophisticated than simple generative AI tools.

“This isn’t just like hooking up an image of my dad to ChatGPT. This is some high-level technology that we’re gonna be working with, and it’s gonna feel very real, and it’s kind of wild how it will be utilised,” Jack added. He further revealed that the concept was discussed with his father prior to his passing last year. “It’s really cool, and it’s something that I think my dad would be into. We actually talked about it before he passed, about doing something like this. So, yeah. I know he would be into this.”

The interactive avatar, which is set to appear in life-sized, touch-enabled displays across the US and UK this summer, was initially introduced by Sharon Osbourne, who noted that fans would be able to engage with the digital version of the star in his own voice. This initiative is part of a broader effort to preserve the legacy of the “Prince of Darkness,” who passed away in 2025.

Beyond the digital avatar, the Osbourne family is moving forward with a highly anticipated biopic. Jack confirmed that the project is currently in the rewrite phase with a director attached and is slated for a 2028 release. The film, which aims to chronicle the lives of Ozzy and his wife and manager, Sharon, is being developed by Sony Pictures and Polygram Entertainment, with a script penned by Oscar-nominee Lee Hall.