Gucci Mane has been nothing short of prolific in recent memory, having blessed us with album after album until closing his streak with Woptober II in October of 2019. Since then, Wop has been hard at work seeking the next member of his 1017 army — you’ve likely seen his search unfolding in real-time, with the legendary rapper offering a cool million to anyone worthy of his cause. It didn’t take long for his search to yield results, with Guwop recently bringing Atlanta rapper Ola Runt into the fold. 

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Now, with the hunt still ongoing, Gucci has come through and announced his next album The New 1017. Taking to Instagram to unveil the official artwork, in keeping with his So Icy motif, Guwop confirmed that the project will be dropping on Memorial Day, May 25th. “#TheNew1017 Dropping Memorial Day #SoIcyGang vs Errbody who u wit ??” he captions, suggesting that this go-around will be closer to compilation album than a solo one — though don’t be surprised to see Gucci’s presence all over it.

While that may lead some fans to feel wary, given that compilation albums can be hit or miss at times, it should be interesting to see Gucci’s newly renovated roster in action. Provided he manages to wrap up his signing spree by the time the album rolls around. Either way, look for The New 1017 to land on May 25th — are you excited for this one? 

Gucci Mane‘s ability to find talent is unlike many of his peers in the rap game. Throughout the years, he’s introduced artists that became megastars down the line. However, since his release from prison, he’s been searching for the next burgeoning star to take under his wing. Hoodrich Pablo Juan, Asian Doll, Mal & Quill, and Lil Wop are a few artists he previously signed to 1017 Eskimo, though not all of them are still on the roster.

Days after announcing a million-dollar deal for the next artist to sign to 1017 and it looks like Gucci Mane’s has succeeded in his search. Ola Runt has been making a serious amount of noise in Atlanta and now, he’s found a home at 1017 Eskimo. The rapper announced the signing on Twitter. “Smartest decision I ever made this the OleGuwop y’all wanted @1olarunt @a@ I ain’t signing nobody else but the next so icy girl @@@ her the streets need pick me a gutta bitch who can rap!!!!! Real Zone 6,” he announced.

The announcement of the singing comes a little over a week after he released his latest project, Mama Tried that includes his viral single, “Osborne Flow.” Surprisingly, Ola Runt marks the first rapper born and raised in Atlanta to sign to Gucci Mane’s label. Peep the signing announcement below.

Gucci Mane‘s penchant for finding talent is unlike most in the music industry. Since coming into the game in the early 2000s, his ear for music’s helped him find talent before they blow up. Nicki Minaj, Future, and Young Thug are prime examples but in recent times, he hasn’t had as much luck in breaking new talent.

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Following his prison stint, Gucci Mane announced his new label 1017 Eskimo which became home for acts like Hoodrich Pablo Juan, Yung Mal, and more. It now looks like Gucci Mane is trying to expand the roster, hitting the ‘Gram to announce that he’s looking for new artists to sign to 1017 Eskimo. Sharing what seemed to be the agreement portion of the 1017 Eskimo contract, he followed it up with another post revealing that he had signed one artist for $1M and is looking for three more artists to sign the deal.

This campaign’s gone on over the past few months. Gucci Mane hit Twitter in January offering a million dollars for the next signee to the 1017 Eskimo imprint. It should be noted that both Lil Wop and Asian Doll have pleaded to get out of their deals (with the latter succeeding) after signing to Gucci Mane. 

Either way, if you’re a young artist looking to bank in on a $1M deal and think you have what it takes, Gucci Mane is currently taking submissions.