At this point, Travis Scott fans will buy anything that the rapper decides to hawk as his official merchandise. The successful hitmaker is a king of the merch game, getting thousands of youthful fans decked out in the latest Astroworld offerings. Clearly, La Flame has a keen eye for design, teaming up with Nike and Jordan Brand for a number of hyped collaborations thus far. His next sneaker will be the Nike Air Max 270 and, as the release date nears, Travis felt like trolling his fans.

Sharing a link Twitter, the Houston rapper invited fans to shop at the Cactus Trails Trading Co. The website has been masterfully designed to mimic a cheaply-designed shop, offering products that you'll need on the hiking trail while wearing your new La Flame joints.

It’s well-established at this point that students around the world won’t be able to attend their convocation due to the global pandemic that is ravaging the world. The Coronavirus has been a huge disruptor to everyday life and people are trying to get back into all of their routines. While this may take a long time, there are some charitable individuals out there who are looking to make things easier on people while giving back to their respective communities.

This is exactly what LeBron James and Travis Scott are doing as they have teamed up to create a Graduating Class of 2020 shirt that is meant for High Schoolers. The shirt, which can be seen below, is a collab between Uninterrupted and Cactus Jack. You can also see that the words “We’re all in this together” are written on the front and back.

The shirt will be available for three whole days over at SHOP.TRAVISSCOTT.COM and will cost $40 USD. All of the profits will be going to the LeBron James Family Foundation and Feeding Texas. These charities are near and dear to LeBron and Travis’ heart and they will be providing a vital service to those struggling amidst the pandemic.

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Cactus Jack is ramping up to claim their stake in the rap game. Travis Scott‘s the head honcho of the program but the release of Jackboys put an even bigger spotlight on the talent that he’s been grooming. Under the wing of Travis Scott, Don Toliver’s been bubbling heavily as the dedicated Travis Scott fans await the arrival of his debut album. The wait won’t be much longer. Toliver hit the ‘Gram earlier today to announce the release of his forthcoming project, Heaven Or Hell, his official debut album.

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In the last few years, Don Toliver’s become one of the hottest young artists to emerge with many banking on his promising future. The rapper’s single, “No Idea” became a viral hit before the release of his debut major label tape Donny Womack. In the midst of that, he delivered a stand-out performance on Travis Scott’s Astroworld, “Can’t Say.” More recently, he appeared on Eminem‘s Music To Be Murdered By.

The announcement of his new project comes a few weeks after The Weeknd announced the Cactus Jack artist would be appearing on The After Hours North American dates with Sabrina Claudia. 

Check the album art for Don Toliver’s forthcoming project, Heaven Or Hell due out this Friday.

Having amassed himself a respectable discography and a small fortune off the ridiculously lucrative Astroworld tour, Travis Scott could call it a day and look back on an excellent run. But that doesn't appear to be on the verge of happening anytime soon, though it's possible he'll be putting his solo music on the backburner for the time being. After all, he has his Cactus Jack team to develop, made up of artists like Sheck Wes, Don Toliver, Luxury Tax, and Chase B. Though some have criticized Scott for neglecting his label responsibilities, all signs indicate that the winds of change are blowing.

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"Been in the lab making beats," writes Travis, in a typically cryptic Twitter update. "Been at the warehouse making furniture." One has to wonder if his interpretation of a warehouse is literal, or whether it's simply an abstract take on building the foundation of song skeletons. Either way, he's putting his creative mind to work -- either that or gearing up for a late-game career shift into carpentry. 

For those curious about Scott's production work, recent credits include co-producing Astroworld's "R.I.P Screw," "Stop Trying To Be God," and "Astrothunder." Provided he fully dedicates himself to building a catalog of new beats, the sky is the limit as to where Scott might end up by year's end. Expect to see his name start popping up where you least expect it -- and who knows, perhaps we'll actually see an Astroworld followup beginning to take shape. Are you excited to see Travis Scott evolve as a producer?

He’s worked hard to get to where he is, but Don Toliver certainly hasn’t reached the goal of where he wants to be. The rapper is an artist to watch on the hip hop scene and recently his acclaimed collaboration with the JackBoys earned him even more recognition. Next, Toliver will be releasing his anticipated project Heaven or Hell that’s expected to drop March 13 so he chatted with Sway Calloway about his career.

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Don Toliver revisited those stories from his past as an artist traveling from city to city in an effort to get his music heard by anyone with influence. Toliver revealed that years ago he was even able to slide his CD Sway’s way when they happened to have met in Houston. Toliver shared that his main goal was to get his music out and unlike many others, he really didn’t think through making millions or stacking his bank account. He just wanted to get away from the street life and be a respected artist.

The rapper also talked about initially knowing Travis Scott by name and reputation but said he didn’t officially meet the Astroworld artist until 2017. “I was [nervous],” Toliver admitted. “He was my idol. He’s from Houston, all that. It was probably the most nervous I’ve ever been in my life, to be honest. He was just real. It was just crazy to me. At that point, I was already signed on my own thing, whatever, but I still didn’t believe the stuff that I was like, really trying to achieve was happening the way it was happening.”

Toliver added that not only does Travis give him advice, but the whole Cactus Jack team keeps each other in check. “We are a collective here to uplift each other,” he said. “We all kinda give each other advice, pointers, and Travis for sure is very hands-on when it comes to creative direction. Like, ideas I might have.” Check out what else Don Toliver had to say about Heaven or Hell and his come up in the industry below.

As if anticipated sneaker drops aren't stressful enough, Travis Scott decided to announce the release of his latest Nike collaboration at the last moment. The Travis Scott x Nike SB Dunk Low was given a tentative release date of February 29, but sneakerheads and La Flame fans have been anxiously awaiting further confirmation. Travis is an impulsive man, so it's fitting that he unexpectedly took to Twitter today to reveal that the shoes will be dropping imminently. 

Florida native Smokepurpp is seen by some as the driving force behind the "SoundCloud rap" phase a few years ago. Buzzing next to his best friend Lil Pump, Purpp blew up from his Deadstar mixtape, releasing the sequel several weeks ago. The 22-year-old is not necessarily very well respected by parts of the hip-hop community, especially the group that prefers lyrics and delivery over vibes. Purpp isn't for everybody and his initial signing to Travis Scott's Cactus Jack Records seemed like an odd pairing to some. When the JACKBOYS project was released last week, a number of fans were expecting Smokepurpp to be featured alongside Sheck Wes, Don Toliver, and La Flame himself. When he was nowhere to be found, he had some explaining to do on social media.

It’s no secret that Travis Scott is among the game’s most creative merchandise innovators. In fact, when he first launched his line of associated Astroworld apparel, Travis Scott’s merch moved as rapidly as his music did. Clearly, many of his fans are enamored with his brand. Is it really a surprise to see him pushing the envelope to new heights with his latest CACTUS JACK drop? Following the release of the JACKBOYS compilation EP, Scott’s collective have come through with some interesting new items, many of which center around automobile culture.

Should you be interested in expanding your collection, perhaps you can cop yourself an officially licensed JACKBOYS fire extinguisher? For the more paranoid types, what about a steering wheel lock? Should you be seeking simple cosmetics, there’s always mirror dice to fall back on. Not to mention a toolbox, an air freshener pack, a vehicle ash tray, a helmet, a radar direction unit (though it’s currently sold out), and much more. And yes, there’s also more traditional apparel, ranging from t-shirts, work shorts, beanies, and hoodies.

You can check out the full extent of the JACKBOYS merchandise right here, and feel free to shop to your heart’s content. In light of this batch, is it fair to say that Travis Scott and co have the most innovative merch in the game?

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