Pepsi Changes Up Slogan & Taps Into EDM with New 2020 Ad Campaign
It’s 2020 and times are changing.
Pepsi is switching things up with a brand new tagline to kick off the decade. Moving forward, “The Choice of the New Generation” and “The Joy of Cola,” will no longer be used.
Instead, Pepsi is going with “That’s What I Like.”
In addition, Pepsi is rolling out five national TV commercials in the coming days during NFL Wild Card Games and the 2020 Golden Globes Telecast. We can expect even more during the Super Bowl.
The brand says the new tagline “is derived from and inspired by loyal Pepsi drinkers who proudly like what they like without worrying about what others will think.”
In the past, the brand has featured music from Britney Spears, Pink, Beyoncé, Enrique Iglesias, Queen, and more. As always, the new commercials from Pepsi have a heavy emphasis on music — featuring singles from Shakira, Missy Elliott, Idris Elba and more.
Plus, there’s a hilarious “DJ” ad. Watch below.
Pepsi 2020
Source: Media Post
Charlamagne Tha God Would Kick Post Malone Out The Rap Game: "He’s A Fake Future"
Charlamagne Tha God thinks Post Malone is out here pretending to be Future.
Charlamagne Tha God is one of the most respected voices on hip-hop culture, chiming in on the hottest topics on a daily basis with DJ Envy and Angela Yee on The Breakfast Club. His skills as an interviewer are unmatched but sometimes, it’s nice to get him behind the hot desk to answer some questions of his own. Kicking off 2020 with a new episode of Where’s Wallo, Wallo 267 had the radio host on his show to answer some heated inquiries about the current state of rap, who is going to have the next twelve months on lock, and who he could do without. When it came down to naming two people he would kick out of hip-hop (if he had that authority), only one name came to mind: Post Malone.
Matt Winkelmeyer/Getty Images
“Post Malone definitely, and for no other reason other than I’m just probably hating,” said Charla, continuing his string of hatred toward Posty’s music and brand. “I don’t really dig his music like that. I think he’s a fake Future and Future gets so much flack for being Future but then you got a guy out there pretending to be Future, and that’s Post Malone.”
After giving the topic a lot of thought, Charlamagne couldn’t come up with a second name, even somewhat turning back on his original pick. “There’s nobody that I really hate in rap right now,” he said. “There’s nobody that I absolutely despise, I don’t even despise Post Malone like that. Just at the top of my mind, you ask me who I would get up out of [the rap game] and he would definitely be one.”
Do you agree with Charlamagne Tha God when he says that Post Malone is “pretending” to be Future? Watch below at the 5:30 mark.
Action Bronson Already Has His Baby Boy Rocking The Flyest Kicks
Pulling out a throwback pair of Chris Webber’s Nike Max CW from 1995, Bronson is making sure his seed is a budding sneakerhead just like pop.
Action Bronsonbecame a proud papa last year for the third time, this time welcoming a baby boy to the team. Of course, as any new dad who happens to be a sneakerhead will typically do, the Queens-bred emcee decided to blessed the child with a pair of a classic signature shoes out of the Nike vault.
Rocking an infant-sized pair of the Nike Air Max CW, now known as the Air Max Sensation, baby Bron became the absolute envy of fans everywhere who could only gawk over the deadstock kicks and the cuteness overload of seeing his pops gush over his offspring’s kick game. “BABY BRONSON SHOE GAME SILLY,” Action Bronson said while sharing the pic on Instagram (seen above), following up with a few sneaker stats by writing, “BABY MAX CHRIS WEBBER 1995.” You’d be hard pressed to find these anywhere, vintage or in-store alike, and ironically the only pair we could find was a deadstock size 4.5c pair over on Roots BK, which has since been sold. We think we might know who bought that pair.
Congrats again on the newborn, Action Bronson! Check out his music video below for “Baby Blue” featuring Chance The Rapper, because, well, babies:
Offset’s Posted Up In The Studio Praying For God To Send Him A "Vibe"
Offset’s hoping for another one.
One of Offset‘s last shares to Instagram detailed how the Father of 4 rapper had his 20/20 vision strong and wasn’t letting the behaviour of others determine how he feels. The rapper’s mantras have been keeping him going in the right direction since his latest share to his feed sees him posted up in the studio working on something that we can only assume will be pure fire.
Rich Fury/Getty Images
The caption for the image sees Offset sharing a little pre-studio ritual that involves asking the higher power for some support. “SOMETIMES I PRAY BEFORE I RECORD GOD ALLOW ME TO CREATE A VIBE!!!” he wrote. Father of 4 was the last studio album by Offset and we can only hope the next tape arrives sooner than later.
“I cried to myself while I was doing this album ’cause I was talking about my story and my kids,” he said of his last project. “When I did a song, I started getting memories of my grandma, my struggles, my partner that was killed, the thoughts I had while I was incarcerated, and my kids’ faces were there in my head. I love my kids, this is who I do it for.”
How Mac Miller’s "Red Dot Music" Unlocked His True Potential
How Mac Miller reinvented himself, took control of his narrative and his legacy while on a collision course with tragedy.
“You was easy mac with the cheesy raps, who the FUCK is Mac Miller?”
In November of 2018, the unfinished legacy of Mac Miller was memorialized by a prominent cast of his peers. To say the evening was emotional can’t begin to describe it. A celebration sprayed with a mist of sorrow. A coronation with the stench of resignation. As much as everyone tried to drum up good feelings and memories it was nearly impossible to ignore the 300lb knot in all our throats and barbed wire wrapped around our stomachs. In a tragic fashion, the music world suffered a terrible loss. One of its brightest stars faded to black. I’ll never forget the looks on the faces of those in the crowd.
I had seen that look before. A sight so visceral, it was like something reached out and touched you. I didn’t quite grasp why my uncle cried when 2 Pac died. 10 year-old me was conscious enough to digest his music but not cognizant enough to grapple with his gravity. In the days that followed, everyone bore t-shirts wielding his likeness and quotes he said while still breathing. His face superimposed with Martin Luther King, Malcolm X, and Muhammed Ali. A year later I remember watching the television in silence as images screamed through in colored pixels for Biggie’s precessional crawling through the Brooklyn streets. The path lined heavily with onlookers hoping to catch a fleeting glimpse of hip-hop’s chosen one. It was here I first realized how connected people became with artists. Not to say that Mac is Pac or Biggie, but for some soul out there, Mac was a distant friend, a voice to null the drudgery of life. Even as I write this, it still seems strange to be referring to him in the past tense.
A makeshift Mac Miller memorial in Los Angeles, September 2018 – Katharine Lotze/Getty Images
Rewind back to 2018, at Los Angeles’ Greek Theatre on that somber Wednesday night. Friends and fans communed the rapper once known as “Easy Mac.” Hundreds looked on while hundreds of thousands watched live stream. The most gripping moment came when Action Brunson took the stage to perform “Red Dot Music.” With what I’m sure was a heavy heart Bronson consummated the celebration by delivering the song which created the Mac Miller we mourn but was writing on the wall for his inescapable fate. Yet without the Excalibur moment that was “RDM,” we would not have The Divine Feminine nor Swimming or the soon to come Circles.
Pittsburgh native Mac Miller grew into an independent hip-hop star with Blue Slide Park, his freshman album. It was the first independently-distributed debut to top the US chart since 1995. The project’s success didn’t nullify its aversion. Some critics took aim at the album and Mac was sincere about how that affected him in a 2013 interview with Billboard. He said, “You’re 19, you’re so excited to put out your first album, you put it out — and no one has any respect for you or for what you did.”On his promethazine (or lean) addiction, Miller said this: “I love lean; it’s great… I was not happy and I was on lean very heavy,” Miller says. “I was so fucked up all the time it was bad. My friends couldn’t even look at me the same. I was lost.”
Miller’s follow up album, Watching Movies with the Sound Off produced in part by Pharrell Williams and Diplo, etched his name onto the stone tables of 21st-century rap. The best way I can describe the album is as a dark inspiration. A now drug-addicted Miller delivered a further sunken sort of expression. Diving deeper into oblivion by the day, Miller was now, perhaps, fueled differently by this poison. It verified him. The first cobblestone on his road to crafting a legacy. No more “cheesy raps,” like “Knock Knock” and “Donald Trump.”
If Miller’s maturity as a rapper could be surmised in one song, the delineation would come at “Red Dot Music.” The track is forthright in addressing central themes in Mac’s life and career. The record is an earthquake that terminated Easy Mac and out of its ruble survived Mac Miller. For better or for worse, this is who grew to become a universally-loved figure in the hip-hop community. It was a shot of real hip-hop injected directly into the veins of anyone who felt Mac was simply another white boy garnering more acclaim outside rap’s wall than inside it. An allegory of his inner torment. The silent battle he chose to face alone. It is an underrated but integral part of Miller’s story arc. “Red Dot Music” was where he demanded – no, he took, his respect. But growth is pain. Progress is pain. And in the end, the scars of his transformation were maybe too much to bear.
In an interview with Billboard, Miller said his favorite part of the song was the hook where he says:
“They looking down, keeping watch ’til I’m dead (I said it must be the drugs)
So how’d I get this red dot on my head? (I said it must be the drugs)”
Chilling to read, is it not? The root of his demise came from his own lips, not just in “RDM” but often. As he battled with drugs and alcohol Miller spoke frequently of bouts with vices in his music.
“Think I can see a fucking halo bout to meet my maker brought a double cup of draino and soda for the flavor…”
I remember scrolling through twitter the day the news broke of Miller’s death. This song was mentioned by masses who suggested it got them through a rough time in their lives. He gave so much to his craft. You can hear the overflow of his blood and tears leak from every song. As I’ve stated in prior pieces, true artistry begins at the point of full vulnerability and transparency. Both come with a heavy price for artists and musicians. For them, drugs become tranquilizers that ease the skeleton’s voices bouncing off the closet walls, for a moment.
“I said it must be the drugs
I said it must be the drugs
I said it must be the drugs
I said it must be the drugs
I said it must be the drugs
I said it must be the drugs
I said it must be the drugs
I said it must be the drugs”
The fact he used “must be the drugs” as a mantra is chilling because drugs are what took from us. Later in the song, he says:
“I said it must be the drugs that got us thinking crazy shit
Looking up into the clouds where the angels sit
They looking down, keeping watch ’til I’m dead
So how’d I get this red dot on my head?”
The red dot marks an impending doom Miller feels will befall him sooner or later. No matter what he does. The heavens have a target on him.
On a 2014 track titled “What Do You Do” Milled said, “A drug habit like Philip Hoffman will probably put me in a coffin.”
In a Vulture interview published a day before his death, Miller discussed the immense pressure he and other artists feel from the public. “I used to rap super openly about really dark s–t because that’s what I was experiencing at the time,” he continued “That’s fine, that’s good, that’s life. It should be all the emotions.”
Mac Miller performs at the Smokers Club Festival on April 29, 2018 – Scott Dudelson/Getty Images
In 2018, Miller released the single “Self Care.” In this track, the rapper addresses the state of his mental health and the now undeniable effects of his substance abuse. He looked to acknowledge that change is needed to live a better life. Though he would pass shortly after this, it presented that things were on the up-and-up.
Miller made a lot of music about appreciating life for what it is. Accepting its realities and living with the best you can. I theorize Mac wanted to say these words himself, but it was more profound coming from a third party:
“You can’t match your killer with that wigger
I’d rather attack Tigger or Jack Triller
He got track fillers for a album
If he had Jigga on an ad-sticker
Wouldn’t go cat litter where I’m from
Malcolm, I knock the thoughts off your balcony
King, you’re from a home of funny bones
Not like quite the one I’ve known
You look like, before you punched in flows
You were struckin’ blows, bloody nose for your honey row
In the lunchroom gettin’ yo money stole
You’re a bully’s Best Day Ever
With them Nike’s on your feet
Coming through Blue Slide Park
I’m gon’ rob this chump
On a party on Fifth Ave like he Donald Trump
Nigga give me that shit
I liked you better when you was Easy Mac
With the cheesy raps
Who the fuck is Mac Miller?”
Loaded Lux said these lines in the outro of “Red Dot Music.” It gave a voice to the inner thoughts of hip-hop fans across the spectrum who questioned how thorough this goofy kid from Pittsburgh was. In this soliloquy Lux slew the old Mac Miller or Easy Mac. By the artist’s own request. As Loaded Lux alludes, people loved the image of the primitive Mac more than his substance. As time passed that changed. He made believers out of countless eventual listeners who detested the “Best Day Ever” version of Miller.
Miller told Billboard: “I was too worried about the legacy that I would leave behind — how I would be remembered if I died. That was my whole thing. Like, you never know, man, so I’ve got to make sure I make all this music so when I die there’s albums and albums,” he said when talking about his fear of dying.
Mac Miller performs at Camp Flog Gnaw on October 28, 2017 – Rich Fury/Getty Images
Miller’s passing rocked the music world. Though he could not finish life’s race, his legacy will trot on by way of his catalog. The permutations of his voice shall forever live in the hearts of those who loved his music. Vexed by the battle an internal tug-of-war, Mac gave of himself in the purest way for us, his fans. “Red Dot Music” and other songs like “Self Care” opened the doors and debate needed for mental health-probing in hip-hop. Songs followed such as Logic’s “1-800-273-8255,” addressing suicide. The tragic nature of his death is a wound hip-hop won’t soon forget but I hope that his final inspiration was to encourage someone who feels like they are barely holding on to seek help. I want that person, if they are reading to know, you are never alone.
GRAZZE & George Bloom Deliver Impressive EP, 'In Our Hearts/Hesze' [Zerothree Records]
One thing I love about Zerothree Records is that they have a knack for showcasing amazing talent. Their latest EP is no exception, as they welcome GRAZZE & George Bloom for their impressive EP ‘In Our Hearts/Hesze’.
GRAZZE seems to inject a real sense of magic across his records; very much an artist that completely respects and understands melodic construction. “In Our Hearts” is the lead track really showcases his musical abilities using hypnotic synth-lines, gritty, driving bass tones and a mesmerizing vocal hook that glides in and out of the track.
“Hesze” follows and provides a darker, club like tone. George Bloom steps in to add his unique take and absolutely nails it. This one is progressive at its finest and an excellent collaboration between the two talented artists.
‘In Our Hearts/Hesze’ from GRAZZE & George Bloom is a great EP and hopefully the start of many more collaborations between the artists. Stream it below!