It's about due time for the next generation of consoles to rollout, with Xbox Series X and PlayStation 5 currently tapped for a general "Holidays 2020" release. And while Sony has been keeping their cards close to the chest, Microsoft has been rather forthcoming with details surrounding their anticipated Series X machine, which looks to be an utter beast when it comes to the specs. And while we have yet to hear much about the future of the games themselves, IGN has revealed a new glimpse of the console's logo, as recently patented by Microsoft. 

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It's as of yet officially confirmed, but the trademark is indeed the real deal, and seems to point to the logo's possible inclusion on a variety of different items -- some more likely and logical than others. After all, who doesn't want to have an officially licensed fire extinguisher adorned with the latest Xbox insignia? Either way, all signs point to this being the new logo of the Series X console, and could very well signal another burst of information to come.

Check it out for yourself below, and sound off -- will you be copping yourself an Xbox Series X at launch, or are you a PlayStation loyalist? 

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Exactly two weeks to the day, we reported on how a fan stumbled across a new piece of Los Angeles Rams merchandise that featured a new logo. At the time, it was being reported that this was a leak of what the Rams logo would look like in 2020. Fans were incredibly upset since the insignia looked way too much like that of the Los Angeles Chargers. While the logo went viral, many tried to say it was simply not true and that the Rams marketing department would see the outcry and immediately change up their efforts.

Well, every Rams fan's fear was confirmed today as the team took to social media where they officially unveiled the logo. As you can see, the yellow part kind of looks like the Chargers thunderbolt. The Rams made sure to post another image after revealing that this is simply a shortened version of the insignia and that the yellow is meant to signify the Rams' horns.

Marketing is both an art and a science. Coming up with activations and artwork that will keep people engaged can be quite difficult. When it comes to sports teams, these rules apply the most. Logos are what make teams recognizable. Every few years, some teams will change their logo in an attempt to rebrand and make themselves more attractive to younger audiences. According to a recent leak on , the Los Angeles Rams are trying to do just that.

In the post below, you can see a baseball cap with the new Rams logo on it. No, your eyes are not deceiving you. This logo does, in fact, look like it was intended for the Los Angeles Chargers. Just look at the crest above the "LA." It looks like the Chargers thunderbolt. Well, apparently this is for the Rams which realistically, makes very little sense.