JPEGMAFIA, or Peggy, for short, has been slowly building up one of the strongest fan bases in the music industry, and he’s doing it organically. His most recent endeavor is a short film series titled How To Build A Relationship. Part 1 of this series was only 15-minutes long, but was jampacked with content. Most notable was the conversation with the fan-favorite Danny Brown – who spends most of the scene reminiscing how “cold” his bars used to be. The two of them discussed leaving a legacy and how being authentically themselves has helped them do so. The conversation happens over a few glasses of wine, so it is funny throughout.  

The latest installment of How To Build a Relationship opens up with Peggy giving an autotune-heavy rendition of Carly Rae Jepsen’s “Call Me Maybe” to hundreds of fans at what appears to be a sold-out show. Throughout the 25-minute episode, Peggy shares insight into his life and childhood. We see clips from several live shows intertwined with clips of him describing childhood photos. “I don’t know who dressed me in this shit, but… Why?“, he asks after sharing one of the photos. 

The episode ends similarly to the last, but instead of talking with Danny Brown, Peggy invites another one of his musical inspirations, Lykke Li, a Swedish singer-songwriter. Again, the conversation is light and casual but dense in nature. The stand out might be DJ Dahi telling the Swedish artist that she’s singing “out of pocket”, which helped her realize the importance of vocal rhythms to a listener. 

Chick-fil-A is making an effort to reach customers in new ways. The restaurant is not only known for its great chicken sandwiches but also for its very popular sauces. In an exciting move, they are rolling out the idea of selling their sauces to the masses at grocery stores. Starting in April, Chick-fi-A signature and Polynesian sauces will be available for purchase in Florida at Walmart, Publix, Winn-Dixie, and Target. The sauce will be sold in 16-ounce bottles for approximately $3.49.

“Increasingly, our customers are searching for ways to enjoy our brand at home,” stated Michael Patrick, principal program lead for Chick-fil-A’s Beyond the Restaurant team.

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Chick-fil-A is just beginning to learn about the retail market, but are hoping to expand this project further than Florida as soon as they can justify.

Chick-fil-A noticed that consumers across the world are moving away from traditional takeout, instead, figuring out ways to enjoy meals from the comfort of their own homes. By offering their sauces to retailers, Chick-fil-A is continuing to reach their market, even if they are not willing to step into their physical restaurants. Chick-fil-A credits other restaurant chains such as Cheesecake Factory, TGI Fridays, IHOP and others for their ability to crack into the new retail market and are hoping to be as successful in their transition. 

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