PUMA Basketball has reportedly reached a multi-year sneaker deal with Miami Heat forward Derrick Jones Jr., following his controversial victory over Aaron Gordon in the 2020 Slam Dunk Contest. According to ESPN's Nick DePaula, the two sides have been hammering out the details on an endorsement contract for several months but his victory in Chicago seems to have sealed the deal.
Jones, who turned 23 yeard old on the day of the Dunk Contest, has swapped between Nike and PUMA sneakers throughout the season thus far, but he pulled out a colorful Puma Clyde Hardwood to match with his "Vice Nights" uniform during All Star Saturday night. Now, with his PUMA officially locked up, the high-flying forward is setting his sights on the 2021 Dunk Contest
"As a kid, I told my father I was going to win one, and I got it," he said, according to ESPN. "So I'm going to go get another one next year."
Jones is averaging 8.7 points and 4.2 rebounds per game in 40 appearances this season.
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J. Cole, PUMA Announce Official Partnership, Unveil New Shoe
PUMA and J. Cole reveal multi-year partnership with a short film and TV commercial that was concepted and co-directed by Cole himself.
J. Cole and PUMA have officially announced a multi-year partnership just as the brand prepares to launch it’s newest basketball sneaker – the PUMA Sky Dreamer. In celebration of the partnership, PUMA and J. Cole released a short film and TV commercial that was concepted and co-directed by Cole himself.
The commercial, a joint PUMA x Dreamville production, will air during Sunday’s NBA All-Star game on TNT but you can catch an early look the video embedded below.
According to PUMA, The Sky Dreamer is the first of many basketball products that Cole will be involved in before dropping his own Dreamer footwear and apparel coming later this year with PUMA.
“Our partnership with Cole is deep-rooted,” said Adam Petrick, Global Director of Brand & Marketing at PUMA. “Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes. Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand.”
The Sky Dreamer colorway will be available in-stores and online PUMA.com starting Thursday, February 13th, followed by the “Sky Modern” iteration on Saturday, February 15th. Both will retail for $130. Check out the official images below.
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Puma Sneaker Collabs With Def Jam & Public Enemy Revealed
PUMA reveals new sneaker collabs celebrating Def Jam’s 35th anniversary and 30 years since Public Enemy’s “Fear of a Black Planet.”
PUMA and Def Jam have teamed up for a second sneaker collection, coming on the heels of the collaborative PUMA Clyde Court that debuted in the Summer of 2019. Furthermore, PUMA has announced a partnership with Public Enemy, celebrating 30 years since the release of their iconic album “Fear of a Black Planet.”
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Both of the collaborative collections will focus on the classic low-top Clyde as well as the relaunched Sky LX. The history of both sneakers further ties into Def Jam’s decades-long work in the music industry, where the label’s ground-breaking artists were known to rock PUMA on stage and in the booth. The PUMA x Def Jam Sky LX ($140) and PUMA x Def Jam Clyde ($90) is slated to arrive in-stores and online at PUMA.com starting this Friday, February 14.
The PUMA x Public Enemy collection features Chuck D’s famous “Fight the Power” verse on the side of the PUMA x Public Enemy Sky LX ($140) while the PUMA x Public Enemy Clyde ($90) has the “Fear of a Black Planet” boldly stamped on the outsole. Both will be available this Spring, though a specific release date has not yet been announced.
Check out all four sneakers below.
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Lakers’ Kyle Kuzma Launches New Sneaker With Puma: The Puma Sky
PUMA set to launch their new “Sky” line this week.
Los Angeles Lakers forward Kyle Kuzma inked a multi-year deal with PUMA Basketball prior to the start of the 2019-20 season, as he became the one of the new faces of the revived brand. This week, Kuzma will reportedly help Puma usher in their latest and greatest basketball sneaker – the Puma Sky.
According to PUMA, the kicks will initially launch in two colorways, including an all-over white and cream “Sky Dreamer” option and a white & navy “Sky Modern” design. Both kicks are equipped with PUMA Hoops tech, including the brand’s signature ProFoam cushioning and high-abrasion grip for peak stability.
The new on-court silhouette, a relaunch from the original style worn in the ‘80s, is a much different look than the low-top Puma Clyde Hardwood that the brand’s ambassadors have been repping on the court this season. The mid-top design features a combination of mesh, leather and suede, highlighted by an ankle strap and a thick, padded ankle collar akin to the Ralph Sampson model of old.
The Sky Dreamer colorway will be available in-stores and online PUMA.com starting Thursday, February 13th, followed by the “Sky Modern” iteration on Saturday, February 15th. Both will retail for $130. Check out the official images below.
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ZaZa Meets Lauren London, Dances With DaniLeigh At PUMA Women’s Conference
The ZaZa takeover continues.
She’s a little ball of sass and her attitude has made her become one of the music industry’s leading social media influencers. ZaZa became a viral sensation after Instagram clips of her dancing to popular rap songs circulated online. In less than a year, the four-year-old has amassed 1.6 million Instagram followers and released two rap singles: “What I Do?” and “That’s a No-No.“
Image Via HNHH
ZaZa isn’t out of kindergarten and she’s a pint-sized celebrity with a bank account that would make the average person green with envy. Her parents are making sure her moment in the spotlight lasts as long as possible, and it looks as if they’re on the right track to keep her rubbing elbows with the rich and famous for many years to come.
The tiny rapper shared a video on Instagram that shows her running around PUMA’s Women’s Conference, and by the looks of things, ZaZa stole the show. She was able to meet up with Lauren London who was impressed by ZaZa’s sassy ways and the little girl even danced alongside DaniLeigh. ZaZa had a great time capturing the attention of everyone who she interacted with, so check out her clip below and watch her enjoy herself while meeting a few famous figures. When you’re finished with that, watch our episode of This or That? with ZaZa, as well.
Lauren London, YG, J. Stone, & PacMan Da GunMan Pose For "#HussleAndMotivate" Campaign
The Marathon Continues.
Since news of Nipsey Hussle‘s tragic death surfaced on March 31, 2019, there have been plenty of people who have come forward to claim close relationships with the rapper. People shared their encounters with the slain emcee and others even tattooed Nipsey’s face on their bodies. “Nipsey Blue” became a worldwide phenomenon as the public embraced the color that is used on cars, hair dye, and nail polish. The love for Nipsey Hussle was evident, but in a new series of photos, Lauren London shows that she’s continuing his legacy with a core crew, including his All Money In team.
In the caption of her photos, Lauren only writes the hashtag “#HussleAndMotivate” as she stands as the First Lady of Nipsey’s legacy. She’s surrounded by four others including YG, Killa Twan, PacMan Da GunMan, and J. Stone, the latter of whom recently called out those showing “fake love” to the late rapper. Everyone in the pictures is suited up in The Marathon Clothing tracksuits by PUMA, and in one solo flick, Lauren shows off her TMC sweatshirt with a motivational statement.
“We (The Marathon Clothing) honor the endurance and unwavering faith of those that never quit,” the shirt reads. “Our products represent their testimony. Life is a marathon.” Check out a few more images of the “#HussleAndMotivate” ‘Gram campaign, and make sure to press play to watch the music video for Nipsey’s single, “Hussle And Motivate” below.
Gunna Stars In The New PUMA RS-X3 Super Campaign
Gunna kicks it with PUMA for the sneaker imprint’s latest release in the RS line.
PUMA will soon be dropping the latest sneaker in the brand’s signature RS line, and the German sportswear imprint is linking with one of Hip-Hop’s heavyweight players Gunna to help rollout the silhouette.
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Deemed the RS-X³ Super, PUMA’s new shoe comes in a handful of vibrant colorways and continues the on-trend “dad shoe” wave that became a staple in the sneaker world last year. The design is inspired by the ’80s, retro video games in specific, and comes in unisex color options that are sure to keep the fellas and ladies alike pleased. Key specs include a multi-material construction on the upper, with mesh and leather overlays blending together with clean cohesion, and the signature PU cushioning in the midsole for lightweight touch of comfort. While Gunna has been rocking with the brand for a while now — you might’ve even spotted his custom PUMAs while sitting court side at the Hawks game last month — this marks hist first official campaign with the brand. Congrats on the new kick game, fam!
Check for the new PUMA RS-X³ Super to arrive beginning February 1 for $110 USD over at PUMA.com, PUMA stores and select retailer locations. Peep Gunna flexing in the official campaign lookbook below:
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