Kim Kardashian‘s SKIMS shapewear brand has developed a line of seamless face masks in an effort to help protect its customers amid the coronavirus pandemic. On Saturday (May 16th), SKIMS officially launched the new product on their website. The soft and breathable masks are made from the same material as the brand’s signature Solutionwear garments, making them easy and comfortable to wear for long periods of time. The masks are available in five different neutral-toned colourways, and are selling for $8 each, two for $15, or four for $25.

Along with placing the masks for sale on their website, SKIMS has also pledged to donate 10,000 of these non-medical masks to four different organizations working to fight the coronavirus pandemic: Baby2Baby, Good+ Foundation, LA Food Bank and National Domestic Workers Alliance. Back in March, SKIMS also donated $1 million toward families affected by COVID-19. On the 23rd of that same month, SKIMS began donating 20% of all proceeds from its Cotton Collection to Baby2Baby, an organization that aims to solve food-insecurity for impoverished kids.

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“I am so grateful to all of you who have supported SKIMS since we first started six months ago,” Kim said at the time. “It’s been a dream of mine for so long, and has only been possible because of your love for what we do. Our six-month anniversary has fallen in the middle of a global crisis so more than ever, it’s our responsibility to give back and do what we can to help others.”

Baby Psalm West was welcomed into the world a surrogate last Spring, rounding out Kanye West and Kim Kardashian‘s brood to four children. The uber-famous parents shared the journey with the public and were thrilled to continue growing their family. However, Kim recently shared with E! News that she believes that Psalm, who’s approaching his first birthday in May, is a reincarnation of her late father Robert Kardashian Sr.

The businessman and attorney was known for his connection with O.J. Simpson’s infamous double murder case back in 1995 as he was on the legal team representing his football star friend. Robert Sr. would later be diagnosed with esophageal cancer in 2003 and just months later he passed away.

While speaking with E! about her SKIMS line launching at Nordstroms in New York City, Kim was asked about her children. “My son, Psalm, is probably the happiest baby alive,” she said. “He’s always smiling, always happy… On our show, we showed that we were in Bali, and a woman—a blind medium—came up to me and said that I was gonna have another son and that it was gonna be my father reincarnated.”

Kim added that there was no way someone fed this woman information because at that time no one knew that their surrogate was pregnant with a boy. She also shared a story of her nanny’s strange interaction while she was with Psalm. “My baby nurse, I had to go out of town and I really needed her to come in,” she shared. “But she had a baby shower that she had to go to. And I said, ‘It’s okay, you can bring my son to the baby shower, if that’s okay with you.’ I really needed the help. She brings him to a baby shower, and a woman comes up to her and said, ‘Is this your son?’ And she said, ‘No, no, no, I’m just watching him.’ And she said, ‘Well, I just have to tell you, please tell their mom this is a family member of hers reincarnated.'”

“Multiple people that had no idea that was my nanny or anything have come up to my baby to say that he’s a family member reincarnated,” Kim stated. “So my whole family, all the time, thinks it’s my dad and is just so emotional and close to him… He’s left-handed, like my dad,” she revealed. “So, all these things happen. I don’t even know if I believe in reincarnation, but I do now. But I want to believe it!” Watch her clip below.

Kim Kardashian‘s been making media moves while in New York. The 39-year-old mother of four hit up Good Morning America earlier this week and her latest spotting was at Nordstrom to celebrate the launch of her SKIMS shapewear line hitting retail stores. Kim held a meet-and-greet at the location and by no surprise, her husband, Kanye West, was by her side the whole time. 

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A clip captured by an attendee saw Kim and Kanye showing some PDA while making their way through the store. At one point they share a kiss and as they trail off, Kanye keeps his hand on his wife’s best asset. Watch the clip below.

“I think it’s just a necessity that everyone really needs,” Kim said of her shapewear while at the event. “I know that we’ve been branching off into lounge wear and pajamas, and I just, I really want to stay true to our brand, which is really I think minimal and inclusive. And I just hope that we take over in this space. It’s just crazy that there’s lines like that for underwear and shapewear and something that I wouldn’t have ever dreamed that people would be lining up for.”

Kim Kardashian's SKIMS brand seems to be doing very well after the whole controversy behind the brand's former name (Kimono) has been put behind them. We previously posted that her shapewear line once sold $2 million worth of product in minutes and while the reality star and mother of four has continued to promote her crafted body wear, her recent advertisement on Instagram has pulled in a lot of attention for something other than her Skims look. 

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Kim uploaded an image to her Skim Instagram page that showcased her wearing her self designed product in the kitchen. However, the shot of her reaching into her fridge sparked some reactions since her family fridge for a household of six is only comprised of milk and water. "I see nothing in that fridge that reflects a family with 4 kids haha! I just cant relate. Sorry," one user wrote, while another added, "This looks like a photo from an article by The Onion. ‘Mogul Seeks Inspiration For Product Line Name By Inspecting Molded-Over Milk Products In Fridge.’"

One user suggested that the empty fridge was because Kim and her family have a personal chef but someone came through with a logical response. "If you have a chef work for you, they  have to have food to cook with. ? Even if they prepared things off-site, they would still keep the cold stuff in the fridge to serve & even then; they leave the remainder in the fridge. Even if you order out, who doesn’t have condiments?"