At this point, it's just become a given for Youngboy Never Broke Again to top the charts on YouTube every week. For damn-near two years, he has been the most popular artist on the platform, regularly doubling artists that are of similar stature to him. Some rappers have come close to surpassing him and finally, it looks like we've got a new King of YouTube.
Uh oh... the game in trouble. Lil Baby has officially hit a new high-point in terms of his popularity on one important streaming platform, surpassing the almighty Youngboy Never Broke Again in numbers.
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Usually, when these charts are released, NBA Youngboy's name sits comfortably on top of everybody else but this week, he drops down to #2. Last week, the Baton Rouge rapper clocked in 46.7 million views while Lil Baby managed to earn 51.2 million.
The only other person that got relatively close to beating YB was Future, who finished with 3 million fewer views than the 20-year-old.
Considering Lil Baby's growth to a superstar level this year, he may actually remain on top for a while. Especially since Youngboy Never Broke Again announced his hiatus from music.
Are you surprised by any of the artists on this week's chart?
Swizz Beatz Flexes Gargantuan Nelly Vs Ludacris Numbers
Following Nelly and Ludacris’ Verzuz battle, Swizz Beatz took to Instagram to flex some of the numbers.
For millions of hip-hop fans, the early millennium remains one of the greatest periods in hip-hop history. Look no further than the recent Verzuz battle between Nelly and Ludacris, two of that particular era’s most valuable players. Though the battle itself did suffer from a few unfortunate technical difficulties, the celebratory purpose was certainly achieved, with many gaining a crucial reminder of why they loved Nelly and Luda’s music to begin with. Now that a few days have past and the dust has settled, Swizz Beatz took a moment to reflect on the gargantuan numbers the Verzuz battle brought in.
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“Numbers don’t lie congrats @nelly & @ludacris The Verzuz Effect !” boasts Swizz, a well-deserved flex. Beside it stands a tally of the grand totals, which include 200,000 associated posts, over 85,000 users, 3,000,000 in engagement, 470,000,000 in reach, and a whopping 1,474,000,000 in total impressions. Clearly, Swizz and Timbaland have stumbled upon something with their new campaign, and it wouldn’t be surprising if more artists saw these numbers and began checking their schedules.
Were you one of the millions paying attention to Nelly and Ludacris’ battle? And more importantly, do you think the potential for Verzuz to sustain can stretch beyond the quarantine period? Sound off with your thoughts in the comments below, and show some love to Swizzy for holding it down for hip-hop during this trying time.
Drake Throws Back With Nicki Minaj As She’s About To Pass Him In Spotify Popularity
Young Money is the roster and a monster crew.
When he was putting together his Young Money roster years ago, Lil Wayne seriously didn't pull any punches. Keeping himself at the forefront of his "big three," Weezy F Baby recruited Nicki Minaj and Drake to fill out his superstar team of talent. At their height, Young Money Entertainment was a serious force to be reckoned with. The versatility that Drake presented mixed with the raw bars that Nicki and Weezy could spit earned them a bunch of hit records, shooting both Minaj and Drizzy to superstar levels of fame. The two have enjoyed sustained careers and, although Minaj is no longer releasing much new music, she remains one of the biggest musicians in the entire world. According to Spotify, she currently occupies the eighteenth spot on a list of their most-streamed artists, clocking in 43 million listeners on a monthly basis. Drake is only ahead of her by a mere million listeners and, at the rate Minaj's fanbase continues to grow on the platform, people believe she's about to surpass him. With both of them striving at this stage of their careers, Drake decided to bounce back to the glory days of Young Money, showing off a photo of them from years ago.
Updating his Instagram story today, Drake looked back on the memories he built with the Young Money roster -- specifically Nicki Minaj. A major throwback was uploaded from last decade, showing the Canadian star with a "deer in the headlights" look while Minaj stared down the camera, possibly channelling her alter-ego Roman Zolanski in the shot.
Take a trip down memory lane with Drake and Nicki Minaj. Peep the image below.