There’s clearly a lot of money in the make-up industry. Kylie Jenner (allegedly) became the youngest billionaire after selling Kylie Cosmetics. Kim Kardashian and Khloe have both made bank off of cosmetics but it appears that Kanye West is the next member of the Kardashian clan to get into the world of cosmetics.

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According to TMZ, Kanye West filed documents to trademark Yeezy under various cosmetic products such as “makeup, false eyelashes, facial masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care products, and perfumes.” Additionally, the trademark would also cover hygiene products like toothpaste and deodorant.

This wouldn’t be Kanye’s first attempt at getting into the world of cosmetic and hygiene products. Ye initially revealed that he had plans to create the DONDA cosmetic line after filing to trademark the name for the use of beauty products. Obviously, that never actually came into fruition but given that Yeezy has turned into one of the biggest brands in fashion, it seems like now is a better time than any for Kanye to actually jump into the world of make-up.

Aside from his foray into the world of make-up, the rapper was recently spotted at the Chicago protests in the wake of George Floyd’s murder. He also launched a $2M trust fund for Floyd’s daughter.

Kanye West has proven himself to be much more than a musical artist over the last decade. Thanks to his work with Nike, and more recently, Adidas, Kanye has proven himself to be one of the most important names when it comes to sneaker culture. Perhaps Kanye’s most popular creation is the Adidas Yeezy Boost 350 V2 which has sold millions of pairs all around the world. Sneakerheads still fawn over this silhouette and as a result, Kanye continues to pump out brand new colorways.

According to Yeezy Mafia, there is yet another 350 V2 colorway coming out this Fall. As you can see from the Instagram post below, the shoe has a brown upper with a blue stripe on the side. It is one of the more unique Yeezy 350 V2 colorways in a while although it remains to be seen whether or not it will resonate with fans. 

As we mentioned earlier, this shoe is being slated for the Fall but an official release date has not yet been determined. Stay tuned for updates as we will be sure to bring you all of the latest information.

Also, let us know in the comments below how you feel about these.

Kanye West has made great strides with his AdidasYeezy brand and sneakerheads all over the world are constantly buying his sneakers. Pretty well every single release sells out almost instantly and each individual colorway has become a collector’s item. While the 350 V2 seems to be his main silhouette, Kanye has helped to develop plenty of other hits including the Adidas Yeezy Boost 380. The music mogul has been dropping new colorways of this model and thanks to Yeezy Mafia, we have been made privy to three new offerings.

The three new colorways can be found below and two of them will have glow in the dark capabilities. As you can see, there is a HYLTE GLOW & CALCITE GLOW model. One of these has a yellow upper while the other is white with some dark grey on the side. There will also be a “Pepper” colorway that has a Primeknit upper filled with greys, beiges, and some light blue. All three of these offerings display the unique nature of the Yeezy Boost 380 and will certainly be big hits once they drop.

No release information has been given for these as of yet so stay tuned for updates as we will be sure to bring them to you.

Kanye West was being criticized at the start of the recent protests due to his lack of a statement. Of course, those criticisms quickly turned to praise as he was seen marching alongside Black Lives Matter supporters while also donating $2 million to the movement. Now, West is making yet another respectful decision, this time in regards to his AdidasYeezy brand.

There were two models destined to drop in June. These models were the Adidas Yeezy Boost 350 V2 “Zyon” and the Adidas Yeezy Boost 380 “Blue Oat. As you can imagine, West has decided to postpone the release of these colorways and is now going to drop them in July pending a return to normalcy. This decision was made “out of respect to communities, supporters, and partners.”

With these kicks delayed, be sure to stay tuned for any updates as we will be sure to bring them to you. Kanye has been dropping a ton of sneakers as of late and we’re sure he will have plenty up his sleeve throughout the rest of 2020.

Also, let us know what you think of the delayed models, in the comments below. Are these shoes that would consider copping or are they easy skips?

If you’ve been following the sneaker game for a long time, then you would know that Kanye West is one of the most influential figures in the culture. While he started out with Nike, he eventually switched over to Adidas and dropped numerous Yeezy silhouettes, including the Yeezy Boost 380 which still only has a few colorways to its name. Over the past few months, Kanye has been looking to expand upon the 380 line and some interesting colorways have been bred as a result.

According to @Yeezyseason2 on Instagram, there is yet another colorway dropping, this time, for the Fall season, specifically November. This colorway is being dubbed “Onyx” and provides sneakerheads with a pretty interesting aesthetic. As you can see from the mockup below, the shoe has a mostly black upper with some dark beige and blue highlights. While it may not the wildest 380 we’ve seen so far, it’s definitely going to be a hit with those who want something just a bit more muted.

A concrete release date has not been determined yet so stay tuned for details as we will be sure to bring you all of the latest information. Also, let us know what you think of these.

Kanye West has come through with some pretty interesting sneakers during his time with his signature Yeezy brand and fans are always ready to scoop up some of the heat he is providing for them. For three years, Kanye teased his adoring fans with the Adidas Yeezy Basketball QNTM which was supposed to be his Yeezy foray into athletic wear. Finally, the shoe came out in 2020 although it was mostly exclusive to those in Chicago during all-star weekend. Since then, it has been theorized that there would be a restock but now, it looks like the rumors are becoming true.

Today, Yeezy Mafia reported that the Yeezy basketball shoe would be dropping again in September. This should come as very good news to all of the sneakerheads who were fiending this shoe just a few months ago. While the restock will surely prove to be somewhat limited, this could be your best chance to cop.

Over the last few years, there have been various movements and trends in the streetwear world. From lifestyle-oriented shoes to full-on chunky dad sneakers, Kanye West's Yeezy brand with Adidas has defied the odds and have been trailblazers in every single one of these trends. Perhaps the shoe that has defined the brand is the Adidas Yeezy Boost 350 V2 which dropped all the way back in 2016 and is still coming through with dope new colorways.

It seems as though Fall of 2020 is going to be a big time period for the 350 V2 and this latest colorway is further evidence of that. According to Yeezy Mafia, the latest colorway is going to be called "Eliada" and will feature brown and orange tones all throughout the upper. This is certainly one of those colorways that will look good during the Fall so the supposed timing of the release makes a lot of sense.

One of the most popular sneakers in streetwear over the last four years has been the AdidasYeezy Boost 350 V2 which was designed by Kanye West and his team. This sneaker started out as a model that was very rare and limited but now, it seems like new colorways are coming out every single month. These offerings are typically very similar to one another and while fans have taken notice of this change, they are always ready to cop more colorways for their collection.

Yeezy Mafia has been steady with the Kanye sneaker info over the years and today, they revealed a brand new colorway called “ABEZ.” As they explained in the post below, this word means “Tin” and the colorway certainly fits that description. The upper is mostly silver although as you can see, there is a faint shade of yellow that helps line the entire shoe. Overall, it makes for an interesting colorway that will certainly look good with your Fall clothes.

You can expect these to drop during the aforementioned Fall season for the usual $220 USD. Stay tuned for all of the latest updates as we will be sure to bring them to you. Also, let us know what you think of the colorway in the comments below.

It’s getting a lot hotter outside which means the summer months are finally upon us. This typically means our wardrobes are about to change and whether you like it or not, it’s going to have to happen. Not all sneakers look good with shorts but some of them actually work quite well. The AdidasYeezy Boost 350 V2 is one of those models that always plays well in the summer months, regardless of the colorway.

One of the offerings that have been teased lately is the “Zyon” model which features a white and black striped upper. Fans have been very intrigued by this model and it seems as though it has finally found itself a comfortable release date of June 13th. Also, today, Adidas finally released the official photos of the shoe and you can check them out below. As you can see, this is one of the more unique 350 V2s we have seen in quite some time and will surely sell out quickly.

Let us know in the comments below what you think of these and whether or not you plan on copping. Also, keep it locked to HNHH for more news related to the sneaker world.

Image Adidas

Image Adidas

Image Adidas

Image Adidas

Kanye West is always trying to innovate when it comes to the world of sneakers and his Yeezy partnership with Adidas has allowed him to do just that. The Yeezy brand has become one of the biggest sneaker institutions in the world and he continues to drop brand new silhouettes that always have fans excited for what is coming out next. 

His most recent creation is the Adidas Yeezy Basketball Quantum which released in a basic colorway and is now getting a “Barium” offering next month. West is already looking at creating more colorways for the shoe which became evident thanks to none other than A$AP Bari. On Bari’s story @yeezymafia, he posted a screenshot of a text conversation with West in which Ye offered him a sample of some blue Yeezy basketball shoes. As you can see from the post below, this is a model that we have yet to see.

It remains to be seen if and when these are going to drop but needless to say, we are pretty excited about the possibility. The Yeezy basketball shoe has been high on the priority list of sneakerheads and this model could make some serious impact especially since we don’t have a lot of blue Yeezys.