Willy Chavarria had just six weeks to organize his most ambitious show to date. In January 2026, the designer bypassed the traditional runway format, opting instead for a theatrical musical presentation to debut his fall 2026 menswear collection in Paris. Held at the Dojo de Paris, the event transformed the space into a bustling Manhattan crosswalk, where 2,000 guests witnessed a three-act narrative centered on faith, hope, and wisdom.

The production featured over 100 looks, ranging from sharp tailoring and elaborate gowns to athletic wear from his Adidas collaboration and the utilitarian basics of his Big Willy line. The spectacle was anchored by a powerhouse lineup of musical talent, including Mon Laferte, Lunay, Mahmood, Feid, Latin Mafia, and Santos Bravos, all supported by intricate choreography.

Courtesy of Willy Chavarria

Reflecting on the whirlwind production from his Brooklyn studio, Chavarria admits the scale of the project was daunting. “I don’t even know how I did it,” he says. Yet, the success of the show underscores his growing reputation as a master of spectacle. Since his 2025 debut in Paris, where he famously featured a lowrider to honor Chicano culture, Chavarria has consistently used his platform to challenge industry norms and address social issues, including the plight of immigrants in the United States.

Chavarria’s creative identity is deeply rooted in his upbringing in Huron, California, and his formative years in the San Francisco house music scene. “My entire creative journey has been guided by music,” he explains. This influence is evident in his collaborative approach, where he works closely with production teams and musicians to ensure the fashion and the soundtrack tell a cohesive story. He is selective about his partners, prioritizing artists who share his commitment to human rights and social empowerment.

My entire creative journey has been guided by music.

Looking ahead, Chavarria is focused on expanding his brand into a creative collective that encompasses music, film, and philanthropy. He envisions a future where his influence extends far beyond the runway, potentially hosting benefit concerts and continuing to elevate Latin culture on the global stage. “I want to blow the big brands out of the water and make a statement,” he says. “I want to go big. I want to be the Mexican Ralph Lauren.”