U2’s Bono on iTunes controversy: “Critics might accuse me of overreach. It is”
Bono has addressed the 2014 controversy where U2 arranged for their album ‘Songs Of Innocence‘ to be automatically downloaded onto the devices of 500million iTunes users. READ MORE: U2’s top 10 best albums – ranked The U2 singer has taken full responsibility for the marketing ploy, which caused significant backlash for users receiving a free copy of the band’s 10th album unsolicited. In an extract from his new memoir Surrender: 40 Songs, One Story published in The Guardian, the singer writes that “critics might accuse me of overreach” before admitting that “it is”. Advertisement Bono discusses U2’s long-standing relationship with Apple in his new book, which originated from the band meeting the co-founder of Apple, Steve Jobs, in 2004. The CEO had refused to pay the group in Apple stock for their music to be used in an iPod advert. A decade later, Bono visited Tim Cook, who had taken over from Jobs as CEO after the latter’s death in 2011, with the idea to give away their new album. Bono. “‘You want to give this music away free?’” Bono recalled Cook responding. “‘But the whole point of what we’re trying to do at Apple is to not give away music… Read More →
