NewJeans vs HYBE: a comprehensive timeline of events
The ongoing feud between South Korean entertainment giant HYBE, its subsidiary label ADOR and K-pop girl group NewJeans has emerged as one of the most high profile feuds we’ve witnessed in K-pop in recent memory. ADOR, which houses popular K-pop girl group NewJeans, is helmed by former SM Entertainment creative director Min Hee-jin and was once poised to become one of HYBE’s most lucrative labels. However, it is now at the centre of an alleged power struggle over the treatment and management of NewJeans and future creative projects under ADOR. Advertisement Founded in November 2021, Min Hee-jin launched the label after two years as HYBE’s Chief Brand Officer. What began as a battle over control over management and creative direction of ADOR and NewJeans has turned, over the course of the past year, into a heated tug-of-war between the entertainment giant and the band themselves over their artistic autonomy and worker’s rights. The futures of NewJeans have become increasingly unclear amid the feud. Although many blanks have yet to be filled in the overarching battle, below is a full timeline of events that have occurred since all parties have taken their dispute to the public arena. April 22, 2024 – HYBE… Read More →





















