The C,XOXO revival is officially underway. Following a recent essay arguing that Camila Cabello’s 2024 album deserved a second chance, the project has experienced a significant resurgence in popularity. The discourse surrounding the record, which resonated with everyone from industry professionals to cultural commentators like Benito Skinner, has translated into tangible streaming success.

According to data from Spotify, C,XOXO saw a 475% increase in global streams on August 9—just two days after the reappraisal was published—compared to its average performance during June and July of 2026. Individual tracks have also benefited from this renewed interest, with the song “B.O.A.T” seeing a 70% spike in U.S. streams on August 11.

C,XOXO marked a bold stylistic departure for the “Havana” singer, blending Reggaeton with hyperpop, folk, and hip-hop influences. The album notably utilized high-profile samples, including Gucci Mane’s “Lemonade” on “I LUV IT” and Pitbull’s “Hotel Room Service” on “B.O.A.T.” While the project initially faced a mixed critical reception and commercial hurdles, the current climate suggests a shift in public perception.

The momentum has been further bolstered by strategic playlisting. Spotify added “B.O.A.T.” to its influential Lorem playlist, which boasts over 1 million followers, accompanied by a note confirming the track’s re-addition to the rotation. As the industry and fans alike lean into the project, it is clear that the C,XOXO summer is in full effect.