Australian hip-hop is a scene that often demands grit, authenticity, and a relentless work ethic, and Kush K embodies all three. Rising through the ranks with an unwavering hustle and sharp lyrical edge, Kush K’s latest single, “Winning,” is a statement. Following the momentum of his previous hits like “Making Moves” and “The Bigger Picture,” this new release captures the essence of triumph over adversity, a theme that Kush K knows intimately.

“Winning” arrives as a natural evolution of Kush K’s narrative, moving from struggle and growth to a confident celebration of success. He says plainly, “I’ve dealt with losses, hardships, and struggles, and I’ve seen the lows… There’s no time for nonsense, no time for fake friends, and no time to let life take control over me. There’s only time for me to win!” That candidness cuts through any pretense, making the track an anthem for anyone tired of obstacles and ready to claim their moment.

Musically, Kush K keeps close to the sonic territory that has defined him, working with his vocal engineer @mixedbydaniel to perfect a sound that balances grit and polish. The video, shot before the final audio was locked, shaped the track’s final vibe—an unconventional but inspired approach that reflects Kush K’s hands-on creative process. The visuals aren’t just an accompaniment; they’re an integral part of the song’s energy and message.

What stands out most about “Winning” isn’t just the swagger of the chorus but the vulnerability in the opening bars of the verse, where Kush K revisits the harder times that preceded his rise. It’s this blend of raw honesty and confident flexing that makes the track resonate on multiple levels.

Behind the music, Kush K is a multifaceted force. Balancing the creative and business sides of his career—running The HotBox Studio and co-managing Type Shit Records—he navigates a demanding music industry landscape with a focus that few can sustain. His advice from industry peers rings true: don’t overdo it, and never quit. This ethos permeates his work and fuels his ambition to cement his place in the Australian hip-hop scene.

Kush K also reveals an appreciation for the often-overlooked art of beat making, a skill he honed long before stepping into the spotlight as an artist. For him, the foundation of any track is the beat, and recognizing the craft behind it is essential.

Outside the studio, Kush K finds inspiration in fashion and city life, drawing creative energy from style and moments of personal downtime. His admiration for visionaries like Virgil Abloh speaks to a broader artistic sensibility that informs his music and visual presentation.

Looking ahead, Kush K is open to exploring new sounds, especially Afrobeats, dancehall, and even pop-rock infused with live instruments—a promising hint at an evolving sound that might surprise fans.