Perhaps one of the biggest sports stories of the week was when it was revealed that Lonzo, LiAngelo, and LaMelo Ball would be signing representation deals with Jay-Z’s Roc Nation Sports. Essentially, the Ball family will have some exception representation moving forward and the possibilities for them are endless. New opportunities have certainly opened up and with this move, LaVar is inching towards his wish of having his boys completely dominate the basketball landscape.

Ball was recently interviewed on TMZ about the accomplishments of his sons and he couldn’t be prouder. Ball also explained why the boys signed with Roc Nation and what he hopes to see in the future.

“If everything goes right, this thing can be explosive,” Ball said. “They said something I liked which is ‘Lavar, we wanna change the game. We wanna do something special.’ Now, that terminology right there means I’m supposed to be with you guys. Because my boys are special and like I said, I wanna change so it’s all good.”

This move can be considered as perfect timing for the Ball family as LaMelo is set to be a top 5 pick at the NBA Entry Draft in June. LaMelo stands to make a whole lot of money and Roc Nation will surely help him reach all of his financial goals.

As for the rest of the family, they seem to be set up quite nicely and LaVar couldn’t be happier.

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LaVar Ball has been one of the most vocal parents in NBA history although despite all of the antics, people still soak up every single word he says. He is a ratings machine and his sons are box office when it comes to basketball. Recently, his youngest son LaMelo announced that he would be purchasing the NBL team he played for this season, the Illawarra Hawks. Ball is expected to go high in the NBA draft this summer which means he will have plenty of funds to secure such a move.

TMZ caught up with LaVar today where they asked him about LaMelo’s latest acquisition. As the Ball family patriarch explained, LaMelo is looking to give young players an opportunity. Not to mention, the team is going to be sponsored by the infamous Big Baller Brand.

LaMelo Ball may not be wearing Big Baller Brand gear anymore, but he is still repping his personal MB1 logo that was used on his first BBB signature shoe. In fact, Ball recently had the logo permanently tattooed on his left leg as part of a larger "Sky's The Limit" piece, which also features an astronaut, a rocket ship and other celestial objects.

Check out the videos of LaMelo's new ink below.

LaVar Ball recently made an appearance on the "Maybe I'm Crazy" podcast with Joy Taylor, during which he shed some light on his master plan to bring back the struggling Big Baller Brand. Even though LaVar can't even guarantee that his own son, LaMelo, will rep the triple Bs when he enters the NBA next season, the Ball Father does think he can lure other athletes to sign by offering them ownership in the brand.

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Says LaVar:

“To get started, I mainly focused on my boys. And people thought I was just going to lead my three boys and that's it. They got some superstars coming out every year, and I'ma gonna start approaching them."

He adds, "I’m going to offer these next athletes ownership... and when that endorsement falls down, that’s going to be the new business model.”

LaVar Ball has done everything in his power to prevent the Big Baller Brand from going extinct, but it's going to be tough to sell anyone on a BBB partnership if his own sons refuse to support it. Although LiAngelo Ball might still be on board, Lonzo has been repping nothing but Nike so far this season and there's a growing belief that LaVar's youngest son, LaMelo, will follow in Lonzo's footsteps. 

Is a small ownership stake in the Big Baller Brand enough to convince other promising stars not to sign with any of the other established brands? Check out the clip from LaVar's appearance on "Maybe I'm Crazy" in the tweet embedded below.

LaVar Ball has been known for his ridiculous sports takes in relation to his three sons. When Lonzo came into the league back in 2017, LaVar claimed Lonzo would be a better point guard than Magic Johnson. Over the years, LaVar has maintained his antics and has made some ridiculous claims about LiAngelo and LaMelo. Recently, LaVar went on FS1's Undisputed where he engaged in some truly bizarre dialogue.

While speaking to Skip Bayless and Shannon Sharpe, Ball began talking about Zion Williamson and how he thinks the young star will be a leading scorer in the NBA. Of course, there was a caveat to this. In the clip below, LaVar makes the truly insane claim that if and when LiAngelo gets into the league, he will surpass Zion as a scorer.

LaVar Ball has done everything in his power to prevent the Big Baller Brand from going extinct, but it's going to be tough to sell the pricey BBB gear if his owns sons refuse to support it. LaVar's oldest son, New Orleans Pelicans point guard Lonzo Ball, has been repping nothing but Nike so far this season and there's a growing belief that his youngest son, LaMelo, will follow in his footsteps. 

The typically overconfident LaVar even seems to have his own doubts that LaMelo will wear Big Baller Brand sneakers once he gets to the league.

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During a recent appearance on TMZ Live, the Ball Father was asked specifically if LaMelo would be an ambassador for Big Baller Brand sneakers and apparel during his rookie season. LaVar's response: “Will he be wearing a Big Baller Brand shoe? Uh, I don’t know. You guys will have to stay tuned for that now.”

LaMelo, a projected Top 5 pick in the 2020 NBA Draft, routinely laced up Kevin Durant's signature sneakers, specifically the Nike KD 4 and Nike KD 12, during his stint with the NBL's Illawarra Hawks this season. There were rumors that one sneaker brand was willing to offer him a lucrative $100M deal, though it remains to be seen what kind of bidding war the 6'7 point guard will command as he prepares for his rookie season.

If LaMelo's recent on-court sneakers are any indication of his preference, there's little chance he'll be repping for the Big Baller Brand. And it sounds as though LaVar is finally catching on.

LaVar Ball is simply unwilling to give up on his Big Baller Brand dream, despite the way his business crumbled at the hands of shady co-founder Alan Foster. In a recent episode of the Ball’s Facebook series “Ball In The Family,” LaVar pleaded with his sons Lonzo and LaMelo to pool their money together to help revive the family brand.

“The more special you get, all these people will be coming in with all this other shit because everybody want a piece. What we got going on is gonna be a billion-dollar thing. Everybody gotta put their teeth in it somewhere. And as a family, we just gotta stick together. Like, OK, we good. Put your money over there. My money over here … Melo over there. And we put all our money together, that’s where the venture capitalists come in and say, ‘We got a hundred mill for y’all.’ We don’t need to have a hundred mill. We got it right here if we put our shit together.”

Check out the clip from the recent episode, as well as Lonzo’s thoughts about reviving BBB, in the video embedded below.

Not long after Alan Foster stole more than $1.5 million from Lonzo, the BBB website was taken down and the Pelicans point guard removed the BBB tattoo from his body and bashed the product, leading many to believe the brand was dead for good. And if it’s not dead and gone, it’s certainly on life support.

Even though Lonzo appears completely uninterested in having anything to do with the Big Baller Brand reboot, LaVar seems determined to see his vision through.

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