Everyone’s favourite 50-year-old baby is out here breaking records like it’s nobody’s business. The character of the Child from the Disney+ series The Mandalorian, who is most often referred to as Baby Yoda, recently joined the ranks of all the most beloved fictional characters and celebrities in history by becoming a Funko Pop figure. In a since-deleted post on the Funko Twitter account, art director Reis O’Brien announced that the figure for Baby Yoda had actually broken the record for most pre-order sales in the company’s history.

Frazer Harrison/Getty Images

“It’s bananas,” said O’Brien. Disney and Funk announced the launch of the Baby Yoda figure back in December. O’Brien didn’t reveal how many units the figure had sold so far, but as of right now it’s on track to match the Baby Dancing Groot Funko Pop from Guardians of the Galaxy Vol. 2. Breaking news: the people love babies.

O’Brien also revealed that the company was given design specs for the figure before any of The Mandalorian episodes had even aired. However, nobody on the Funko team got the chance to watch the show early. “They’ve got to guard spoilers. They’ve got to keep secrets,” he noted. “As far as story points go, we get nothing.” This obligation to keep details about the show under wraps in order to avoid leaking any spoilers to fans ultimately lead to a major loss in potential revenue from Baby Yoda merch for Disney. After Baby Yoda became an Internet sensation when The Mandalorian first aired in November (and everyday since), the demand for plushies and figures of the adorable little creature got increasingly higher. However, Disney was not able to capitalize on this popularity by launching official Baby Yoda merch in time for the holidays because of how tight-lipped they’d been about the show. It looks like they’re going to make up for their lack of preparation for the meme-craze of Baby Yoda that lead to major merch mania with this Funko figure, though, as Baby Yoda continues his quest toward world domination. 

There's no doubt that Baby Yoda was the standout star of the Star Wars franchise's The Mandalorian series last year. The little green creature looked equal parts gremlin (like OG Yoda) and adorable (like an actual baby), but there's one detail about the character, who is canonically named The Child, that was made to be a little more human than animal. Oscar-nominated sound editors David Acord and Matthew Wood worked on The Mandalorian and were responsible for conceptualizing Baby Yoda's vocalization. Though Acord and Wood intended to have him sound like the kind of creature that could be found in the wild, they ultimately had to go in a different direction.

The feelings we have for this photo cannot be expressed with mere words, but it’s worth a shot. Jon Favreau, executive producer of The Mandalorian series from the Star Wars franchise, shared a very important Instagram post on Thursday. In the photo, the famed creator of the entire Star Wars universe, George Lucas, can be seen cradling Baby Yoda, the Internet’s favourite little gremlin and the standout star of the series, while filming season 2.

Baby Yoda, who was given his name since he resembles a baby version of the original Yoda character but has actually been revealed to be called The Child, has become somewhat of an Internet sensation. His adorable baby antics has turned him into a viral meme on more than one occasion, and his wide-eyed wonder has fans melting from cuteness on a regular basis. Instagram meme account, Tank Sinatra, commented on the photo, “Proud grandpa,” and it’s definitely a fair assessment. Considering George started Star Wars way back in the 70s with Star Wars: Episode IV—A New Hope, he could lowkey be considered Baby Yoda’s grandfather. The photo is made even more comical by the fact that Baby Yoda is inexplicably wearing a winter coat, somewhat resembling the one worn by the infamous Ikea Monkey in 2012—remember that? Who would’ve thought that two cute viral legends would have such similar taste in outerwear.

Baby Yoda might just be taking over the world, and we're not even mad about it. The 50-year-old infant creature, whose official name has been designated "The Child" (although Baby Yoda has a better ring to it), has been stealing hearts around the world ever since the character debuted in the Disney Plus Star Wars series, The Mandalorian. The series wrapped up its first season on December 27th, but Baby Yoda continues to dominate the meme world, entertaining viewers and non-viewers alike with his wide-eyed wonder and miniature size. It looks like Disney is well aware of Baby Yoda's power and influence, as they've already taken several measures to ensure that we'll be seeing the little guy's likeness on just about everything. It was reported in November that Baby Yoda merch was already in development, but nobody could have predicted just how many markets the tiny Star Wars character could dominate.