Flasher’s Utopian Joy Is For Everyone
In December 2021, Taylor Mulitz, one-half of the arty and infectious indie duo Flasher, left a digital marketing job he’d held for a year. “Finally, I’m free!” he thought after he gave notice. The timing fit: Flasher’s expansive second album, Love Is Yours, which he’d recorded with bandmate Emma Baker in mid-2020 as a pandemic summer raged, was nearly ready for release. (It’s out June 17 via Domino.) It had been almost four years since Flasher’s debut, and Mulitz felt ready to jump back in. For fun, he made a few goofy TikToks to plug the first single drop in March, incorporating Barenaked Ladies’s eternal 1998 hit “One Week.” But as he quickly discovered, the content machine never stops churning. “Now that I’m promoting the album, I’m like, oh, this is so fucked up, because I’m taking everything that I learned from that [job] into [making TikToks],” he tells MTV News with a wry smile. “My mental health declined so much because I was spending more time on TikTok than I ever had before.” Thankfully, unlike celebrity pop stars beholden to corporate engines, Flasher are free to create at their own pace. If they want to race cars in the… Read More →
