Popeyes really got all the free promo when they released their much-talked about chicken sandwich. For whatever case, the world was all too excited to try the sandwich, and with social media helping keep the sandwich in constant conversation, it meant that it was sold out almost immediately when it first debuted.
Well, it seems like KFC wants a piece of the chicken sandwich action, and really, why shouldn't they? The fast food restaurant is, after all, also all about fried chicken. Lo and behold: the "KFC Chicken Sandwich." A name that tells you exactly what it is.
Andrea Zahumensky, KFC's chief marketing officer, says this new chicken sandwich "boasts an upgrade of every single component" from their last sandwich debut, the "Crisp Colonel."
