Hours after announcing the mysterious media company, pgLang, Kendrick Lamar and Baby Keem decided to hit up the Supreme store in Los Angeles to celebrate. On Thursday, K. Dot, Keem and Dave Free were all spotted by fans at the hypebeast shop in LA, dapping up fans and promoting their new visual project. Several fans were seen taking pics with K. Dot, who was trying to stay low key behind a black ski cap and hoody. You can see the clip that’s surfaced online (below).

Kendrick’s new company was first announced on Instagram Thursday night when he shared three new posts featuring the company’s logos with the caption “pg-lang.com.” Upon visiting the website, we learn that pgLang is an “at service company,” specializing in music, film, television, art, books, and podcasts. Their mission is to deliver “stories that speak to many nations, many races, and many ages,” the website reveals, going on to add that pgLang’s writers, singers, directors, musicians, and producers break formats when building ideas to make them real.

“We embrace the idea of anarchy and challenges that make us stronger,” the statement continues. “pgLang is focused on using our experiences, and nurturing our many collaborators, to build stories that are equally accessible and engaging then fitting them within the best media.”

Ultimately, the launch of the new company has prompted rumors that the long-awaited follow-up to DAMN. is finally on the way. Earlier this year, rumors that it was finally completed, before K. Dot recently cleared his IG page, making fans believe that an album is indeed on the way.

We’ll keep you posted on this mysterious project and the rumored album from K. dot moving forward.

Apparently, pgLang wasn't a topic of conversation during any meet-ups between TDE rapper Reason and Kendrick Lamar because the 29-year-old California artist has no clue what's going on with his mentor, much like the rest of us.

After clearing out his social media pages, Kendrick Lamar uploaded three images pertaining to the launch of a brand new media company with Dave Free, cryptically sharing the posts and not revealing much else information. As expected, the update brought forth tons of album speculation. pgLang is the name of the company and, according to Reason, not even the other artists working as part of Top Dawg Entertainment are aware of what's happening with the Pulitzer Prize winner.

Kendrick Lamar is making major plays as fans await his next album. At first, the Compton rapper cleared his Instagram page prompting speculation his new album was on the way before announcing his media company, pgLang. Sharing a visual mission statement on the company's website, Kendrick Lamar, Baby Keem, Jorja Smith, and Yara Shahidi make appearances in the project.

"Our community speaks different language," a statement on the website reads. "Our community speaks music, film, television, art, books, and podcasts -- because sometimes we have to use different languages to get the point of our stories across."

This shouldn't come as a shock since Top Dawg previously revealed in a profile piece with Billboard that Kendrick not only has a percentage of the label but he's also been working heavily on the upcoming television and film stuff that TDE was working on. It's unclear if pgLang is actually associated with TDE in any way. 

The venture is partnership between Kendrick Lamar and Dave Free who have been showing their cinematic chops off under Dave Free and the Little Homies. Dave Free recently departed from his position at Top Dawg Entertainment in October 2019 but clearly, there were bigger things in mind.

Ultimately, the launch of the new company has prompted rumors that the long-awaited follow-up to DAMN. is finally on the way. Earlier this year, rumors that it was finally completed.

Watch the trailer here.