Pizza Hut and IKEA Hong Kong are unlikely collaborators who have been successfully expanding each other's brand reach and to be honest, their collaborations happen to be pretty cool.
We imagine the conversation going something like this:
"You know those tables in the middle of the pizza? What if we turned that into a furniture piece with IKEA?"
"That. Is. A. Great. Idea!!!!"
However, we're not exactly sure if that's how business happens in Hong Kong.
If you didn't know, we are excited to inform you that the tiny plastic table that you find in pizza boxes is called a "pizza saver", and we're seeing these tiny tables blown up. The all-white Säva table sits on three legs and even includes a Pizza Hut logo atop of its surface. It looks exactly like a "pizza saver".
The packaging of the furniture item is meant to resemble a pizza box and even includes humorous assembly instructions on its top. Before the assembly is complete, you must order a Pizza Hut pizza and share it with a friend on your new table.
"This campaign shows the playful side of Pizza Hut, and that our credentials can move beyond the kitchen into new and interesting collaborations with other brands,” Wendy Leung, Marketing Director for Pizza Hut Hong Kong shared. We love the idea of brands creating new things and being creative.
Would you cop the Pizza Hut x IKEA collab if you got the chance?
KFC & Pizza Hut Join Forces To Concoct "Popcorn Chicken Pizza"
Just in time for National Pizza Day.
Finger-lickin' chicken joint KFC has called on Pizza Hut for the crossover of the century: "The KFC Popcorn Chicken Pizza." The fast food chains are pulling out all the stops to celebrate National Pizza Day on February 9th in the U.K., by combining all the elements that make both of their signature dishes so popular. Pizza Hut’s crispy pan-style crust base is drizzled with KFC’s classic gravy, coated in mozzarella cheese, topped with sweet corn and, of course, we can't forget the pieces of Popcorn Chicken. This unusual pairing will be available as a menu option for a limited time at Pizza Hut locations across the U.K. until February 16th.
Shannon O'Hara/Getty Images for Pizza Hut
Matt Cardy/Getty Images
After Pizza Hut teased the collaboration in a tweet last week, both fast food companies took to Twitter to make the official announcement.
Earlier this month, KFC announced the soft launch of a new plant-based meat menu option called Beyond Fried Chicken. This option will be available at 100 select locations across North Carolina for a limited time from February 3rd-23rd. The launch is their way of testing the success of offering plant-based alternatives to their famous fried chicken.