Pizza Hut and IKEA Hong Kong are unlikely collaborators who have been successfully expanding each other's brand reach and to be honest, their collaborations happen to be pretty cool.
We imagine the conversation going something like this:
"You know those tables in the middle of the pizza? What if we turned that into a furniture piece with IKEA?"
"That. Is. A. Great. Idea!!!!"
However, we're not exactly sure if that's how business happens in Hong Kong.
If you didn't know, we are excited to inform you that the tiny plastic table that you find in pizza boxes is called a "pizza saver", and we're seeing these tiny tables blown up. The all-white Säva table sits on three legs and even includes a Pizza Hut logo atop of its surface. It looks exactly like a "pizza saver".
The packaging of the furniture item is meant to resemble a pizza box and even includes humorous assembly instructions on its top. Before the assembly is complete, you must order a Pizza Hut pizza and share it with a friend on your new table.
"This campaign shows the playful side of Pizza Hut, and that our credentials can move beyond the kitchen into new and interesting collaborations with other brands,” Wendy Leung, Marketing Director for Pizza Hut Hong Kong shared. We love the idea of brands creating new things and being creative.
Would you cop the Pizza Hut x IKEA collab if you got the chance?
Drake Really Has A Casino On His Wrist
Drake’s latest addition to his ever-growing watch collection is Jacob & Co.’s Astronomia Casino which swaps a watch’s dial for a fully functioning mini-roulette table.
Rappers might often compare the value of their timepiece to a piece of real estate but Drake‘s latest addition to his watch collection shows that his flex his just different. You may have recalled a photo Drake shared to Instagram from his visit to Jacob & Co. alongside OVO Niko. He didn’t reveal what exactly he was up to but Drake’s jewelry collection isn’t basic by any means.
According to GQ, the rapper was rocking Jacob & Co. Astronomia Casino, a high-end watch that includes a fully functional roulette wheel. Now, by the time he shared pictures from his meeting with the jewelers, we should’ve known that he was about to show out. Jacob & Co. have innovated the world of timepieces that play the Godfather theme song and others that include a mock solar system. Drake’s Astronomia Casino that includes a “double-axis tourbillon, a magnesium lacquered globe and time display, all rotating around the dial in 10 minutes” and “underneath is the working roulette table with ceramic ball, while on top is the 1ct 288-facet Jacob-cut diamond, which turns on itself in 30 seconds,” per their Instagram page.
Drake’s watch collection has drawn a lot of attention from watch enthusiasts to your everyday Joe Schmo. During the NBA Finals, the rapper was seen rocking a $750K NSFW Richard Mille “69 Tourbillon Erotic” that included includes three lines that show different lustful phrases that might be deemed workplace harassment in any other setting. But Drake’s the Raptors’ Global Ambassador, he can do what he pleases.